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Why micro sites rock & how your company can use them

Let’s talk about “micro sites.” By my definition, a micro site is a limited engagement website. What I mean by that is its a website,

Quick Facebook statistics you should probably know

We are asked a lot about who is on Facebook, how companies should interact with their customers and prospective customers and why Facebook even makes

Immersion Marketing Defined

Immersion Marketing is on the rise. it combines visual stimulation, exciting presentation and gets your audience both excited to experience and hopefully to spread the word about your offering. This post by Right Here Interactive explains the concept and digs into some of the basics of immersion marketing.

Superbowl Ads: Staying on point and getting audience recall

What can you learn about advertising effectiveness from this year’s crop of Superbowl ads? We’ll discuss the correlation between funny and effective.

Apple: Branding from Cradle to Grave

My recent experience with Apple’s support and licensing team was a lesson in branding and customer loyalty that any business can and should learn from.

Hashtags & #Marketers

So what’s the deal with #Hashtags anyhow? What are they and how do marketers use them in their mix. We explore this topic in today’s blog.

Should You Use Facebook Groups or Pages?

Trying to understand whether a Facebook Group or Page is right for your business? Here is the low down on what you need to know.

The Prius App: A lesson in interactive marketing

Toyota has created a truly unique iPhone App to engage and interact with their target audience. Here we’ll discuss some of the lessons we can learn from their efforts.

It’s in the can?

I watch a lot of videos, read a lot of comments and talk to a lot of people to try to formulate some basics of

The Technicolor Dreamcoat

Its possible and relatively practical to get that technicolor look using special filter and effects with any standard or high definition footage. Here is a look at the technicolor process from Right Here Interactive.

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