Customer-relationship management, or CRM, is one aspect of business that encompasses a wide range of different functions. Some of the biggest aspects that it’s involved in include commerce, marketing, and customer service—three areas of interest that are, without a doubt, of utmost importance.
If you’re a business owner looking for ways to effectively manage these areas of your company, one solution that you can look into is found in Salesforce. It’s a software that integrates many aspects of CRM in one convenient place, and it provides you a great deal of power to oversee and control all of them.
In this article, we’ll give you a better understanding of what Salesforce is. Here, we’ll talk about what it can do for your business and what sets it apart from other solutions.
What is Salesforce?
Salesforce is a CRM software that was developed to help business owners ultimately improve their relationships with their customers. Out of the countless functions it can accomplish, some of the most noteworthy ones include the ability to:
- Consolidate customer, sales, and marketing data in one central system that you can track, measure, and improve upon.
- Automate the process of collecting customer information and develop marketing tactics based on those.
- Provide various departments of your business (sales, marketing, etc.) an easy and effective means to collaborate.
There are many other practical uses of Salesforce, and all you have to do is install a plugin or application devoted to more specialized tasks. In this sense, you can think of Salesforce much like a software platform that integrates different aspects of customer-relations in one place.
Moreover, the tools provided by Salesforce are applicable to any company. Whether you’re a manufacturer that serves B2B clients or you market your goods or services directly to consumers, Salesforce can be put to great use in your business.
Why benefits does it provide?
Granted, there are other CRM solutions available to you, but what makes Salesforce a great option can be highlighted with the following benefits:
- It gives you convenient access to all the information you need
Salesforce is cloud-based, which means you can take advantage of its powerful features wherever you are and at any time. This also means the system is fast, secure, and reliable. It gives you access to all your latest data, allowing you to act on them to better serve your customers.
- It can easily scale alongside your business and its needs
Salesforce is a scalable solution that is ideal for businesses of all sizes. Small enterprises may find it to be a cost-effective solution that can be tailored to their specific needs, and large corporations can rely on the platform to serve them well for many years.
- It is highly customizable.
Salesforce is what you can consider an open ecosystem that empowers third-party developers to continually improve on the software. The system currently supports over 3,000 apps, which are all suited to more specific functions that business owners can choose according to their needs.
When you consider what we’ve discussed, it becomes clear that Salesforce could be a great help in your company.
One note to keep in mind, however: While the system is designed to be user-friendly, the amount of functionality and flexibility it provides can mean that you might need some expert guidance to help you make the most out of Salesforce.
We are a digital marketing agency out of Charlotte, NC that specializes in Salesforce marketing. If you need professional guidance to show you the ropes, get in touch with us today to see how we can help.