How To Use Interactive Video In Your Marketing Strategy – Our Guide

Content is king, and in today’s technologically-advanced world, people appreciate interactive content that allows them to acquire valuable information in the most exciting way possible. Let’s face it—as our technology evolves, so is our attention span. People’s attention span has become shorter than ever. That’s why if you own a business, you need to create content that will hold your target audience’s attention throughout the duration of your content.

How do you do this? Interactive video content is gaining popularity. If you haven’t integrated it into your marketing strategy, then you might be missing a lot of opportunities.

Interactive Video

Interactive video is one of the latest types of media today that is used to engage clients and reach their marketing goals. Since it’s new and is well-received by users today, it’s a great way to use for your marketing strategy. That is because it means that it’s a form of media that users would likely interact with.

Furthermore, you can track interactive video to measure success. Today, there is now powerful video metric tracking that will let you track clicks within the video, collect data, and much more.

Here are ways to include interactive video content into your marketing strategy:

Do Interactive Quizzes Online

Most of us are suckers for online quizzes that help us identify a specific part of our personalities. A lot of people wouldn’t say no to a quiz that will let them find out what type of fruit they are based on their personality, right? Online quizzes are so much fun, and it’s a great way to fill your sales funnels with leads. One way to appeal more to your target audience in the form of an online quiz is to use interactive video content.

Use Interactive Calls to Action (CTAs)

Thanks to our technology today, you can now add CTA buttons or in-video lead forms in your video without having to create a standalone one. Every video platform today supports annotations, or you can just simply use YouTube for this. With this, it allows you to direct your leads to what they should do next.

Entertain Your Customers

If you want your videos to compel users, you need to ensure to create videos that will entertain them. Give them a memorable experience that will not be useful for them but something that will make them feel good. When you do this, you’ll be able to gain their trust and eventually, convert them into customers.


Interactive video content is one of the best things that you can include in your marketing strategy today. Due to its popularity, you can guarantee that you’ll gain customer interaction through it, which can potentially lead to conversions for your brand.

Explore different types of interactive video content, such as using animations for videos. However, it’s essential that you identify first what works best for your target audience before you create an interactive video. Animations for video are usually best used for the younger generation, which means if your target audience is the millennials, this type of interactive video will work.

Creating interactive videos, such as animations videos, is not easy. If you’re looking for an animation interactive video company in Charlotte, NC, get in touch with us today to see how we can help.

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