Marketers, are you really ready for 2009? tell me the truth now…. I’m not sure that anyone could have predicted the insanity that is now being called 2008. I went through a hell storm myself during that time. The company I built since 2002 slipped through my fingers as my investor pulled the plug and threw me out. Why? A lot of reasons actually, but lets focus on what’s important. I wasn’t prepared and I wasn’t accountable for my own actions. I didn’t believe that “My Company” could be stripped from me. It was my identity, my baby, a huge part of my life.
But you know what’s great? From the early days of working with my old investor (I still think he’s a brilliant guy), he always said; “Marc, if this thing goes belly up, you’ll only have gained experience and I’ll be out a million dollars.” Damn if he wasn’t right on the money. Sorry about that Dan…
So for my New Year’s resolution, I promised that I would do better to be prepared in my current position at AmeriStart and in everything I do. I will be accountable…. I will make things happen faster and for less budget… I will change my entire working philosophy.
So, are you going to wait until something really big slaps you in the face like I did, or are you going to make it happen, now, today? What are your resolutions? What can you really make happen?
Whether you are a marketer, sales person, customer service or any other customer-facing position. You have to hold yourself accountable in everything you do. The time is now my friends…..