When you have more than 14,000,000 sq. ft of apartments, retail, offices and hotels under development, you need an attractive presence online to showcase your concept art and pre-lease. That’s exactly what real estate development and leasing partners MRP and Kettler knew they had to do. Dock 79 is Washington DC’s highly anticipated new Capital Riverfront District development project that just broke ground.
Hiring our partners over at Fathom Creative, the Dock79 website was designed to showcase the concept art and showcase the amazing amenities that await in this massive mixed use project to assist in the pre-leasing phase.
Custom built on WordPress, the site is striking and quickly draws the eyes of the viewer to what “will be” in the coming months of Dock 79. As it gets closer to completion, the MRP and Kettler teams have easy administration tools to swap out concept art for real photography, allowing the site to not just start out engaging, but to evolve alongside it’s amazing reality. Integrating with the inventory management system makes keeping the leasing up to the nano-second. A mobile first approach assures that the website is built for any device.