DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
When we were contracted by DECA through our agency partner Fathom Creative, they had serious problems focusing the enormous amount of information catered to several user types in a meaningful way that would quickly grab their attention and get the information they needed. They also had content that was difficult to manage, impossible to re-organize or even create new content in the form of sections and pages. That’s exactly why they loved the idea of WordPress. Its flexibility, ease of use and the search optimization that they could have blew them away.
Through our initial discovery and research process, we identified multiple key user profiles for High school students, college students, academic advisors, sponsors and of course parents. Those key user types became the focal point of our UX, design and content strategy. We helped them keep the messaging condensed and on topic to the user type. Not only was the content organized to the user level, it was written to them as well. After all, high school, college, parents and sponsors all speak and respond in different ways. We knew we had to cater to our audiences.
Our team fully supported the DECA staff during and after the launch. DECA hasn’t even needed a maintenance plan with us and calls from time to time with questions. Recently, we began discussions on additional requirements that may be implemented in 2016.
In the spring of 2015, DECA was awarded the only prestigious Gold award in Web design for the Gold Circle Awards program, an annual recognition of excellence in marketing, membership and communications programs produced by associations and nonprofits. The awards are given by the American Society of Association Executives. This is their highest honor and we could not have been more happy for DECA.