Google Site Kit is a WordPress plugin that allows users to measure Google Analytics, Search Console, and Ad performance scores from one suite.
It’s a great way for bloggers and site owners to keep track of their analytics data without logging into different accounts on Google or managing multiple profiles in the same account.
The best part?
You don’t need any developer skills or technical knowledge to set it up.
All you have to do is install the plugin and sign into your Google account with Gmail. If you’re interested in learning more about this awesome tool, continue reading below.
This Plugin Can Help You Save a Lot of Time Measuring Data
By downloading Google Site Kit, you can save a lot of time from navigating between different platforms.
You no longer have to open different accounts in your browser. Just download this plugin and you can easily access all of Google’s services, including Analytics, Search Console (formerly known as Webmaster Tools), and Ads from one suite on WordPress.
This Plugin Gives You Access to Four Kinds of Data:
Google Analytics is the most popular website data tracking tool that measures traffic coming into a site through organic or non-paid search results and referral links on other sites.
It also records how users interact with each page using event tracking software such as goals, funnels and e-commerce transactions.
Google search console is more of a webmaster tool to leverage technical SEO to improve a website’s indexation. Combining all of this important data, along with Google Ad metrics, can help you see the bigger picture behind your website’s success.
You can also make more accurate judgments about how to improve your website’s performance in organic and paid search results.
This Plugin is Free on WordPress
You can download the Google Site Kit plugin for free on WordPress.org, but you need to have a Google Analytics account or Search Console profile already created in order for it to work properly.
This Plugin Provides Detailed Reports and Insights You Can Count On
Some of the most powerful features include detailed reports about your traffic, search engine ranking, and ad performance.
Site owners can use these insights to make more informed decisions for content marketing campaigns or redesigning their websites.
Aside from measuring data, Site Kit also provides suggestions on how you should improve your site’s SEO using Google Search Console to help increase website visibility in organic results without spending money on PPC ads.
The plugin will even show you exactly how much it costs per click so that you know whether an advertising campaign is worth investing in or not.
Lastly, Site Kit helps calculate Organic Traffic Score (OTS), which tracks changes in a page’s rank over time based on its current position against top competitors within any given industry.
Do You Want to Better Manage Your WordPress Website?
Google Site Kit is the perfect tool for agencies to manage several WordPress websites without having to open countless tabs in their browsers.
If you’re interested in using this tool and partnering with a reputable production team, contact us today to learn more.