How does it work?
There is no magic formula or product that guarantees success. It takes real strategy and flawless execution to create programs that drive interest, engagement and ultimately sales.
We’ve created our proprietary UPIT process that helps structure the entire campaign from beginning to end and maximize success.
Working closely with your team, we will get a clear picture of your business, the products and services you sell, the audience you want to attract, who your competition, the past efforts you’ve made is and a slew of other factors. We’ll either help determine or document exactly how you track success as well! This understanding will help shape the rest of the process.
Based on our understanding of the various factors found in the previous phase, we’ll decide what methods we’ll be utilizing in the demand generation campaigns. Some may include:
The game plan is set. The teams are in place. Now it’s time to execute! Our job is to keep all aspects of the campaign moving forward in a cohesive manner and that the elements that can be tracked, are tracked.
During and after the campaigns are run, we’ll be recording a lot of data and information on the activities. During the Track phase, we’ll analyze all of the data points and present the data back in the form of useful, actionable insights that can update the “understand” phase and continue to refine and sharpen the process on future campaigns.
It Keeps Getting Better!
Utilizing the UPIT process, results increase over time.
If you want a consultative partner who brings our A-game to every campaign and project, you’ve found the right team… Right Here!