Google Analytics provides website statistics for free, one of many services provided by Google for webmasters and marketers alike. The thing about Google Analytics is that it’s difficult to fully grasp the information you receive once you start digging into the reports.
When it comes to tracking your traffic, you will have a lot of valuable information to dig through, which could be extremely hard to understand.
This guide is here to help you understand what exactly Google Analytics has to offer you and how you can make this tool work best for you.
What Does the Term “Users” Refer To?
This is something that is confused by a lot of people who work with Google Analytics. People often become confused about the fact that they will see a couple of different terms like “visitors,” “user sessions,” and “users.”
These three terms are all somewhat similar, but they all mean something different.
A single visitor is someone who comes to your site, views a page, and then leaves. This does not mean that your visitor stayed on your site for an extended period of time. A visitor could have been on your site for five seconds or five hours.
A user session, on the other hand, is someone who visits your site, views at least one page, and then leaves. This means that your visitor has stayed on your site for a minute or longer.
In order to stay on your site for a longer amount of time, Google Analytics will count a visitor or hundreds of visitors and track the user by the same cookie ID. This is why if you view the same page, you will be counted as a single session and a single user.
What Does the Term “Sessions” Mean?
Each time a user visits a site, a unique session is created. This means that Google Analytics will track every time a person comes to your site as a unique session.
For example, The user visits your site. They view a few pages, then close their browser. They then view your site again later and continue where they left off. This would create a different session, even though the user is the same.
What Does the Term “Pageviews” Mean?
Just like the term “sessions” is used, so is the term “pageviews.” When a person visits your site, each page that they view is counted as a pageview. For example, if your website has an about page, a contact page, and a store page, and your visitor visits all three pages, then this would be counted as three pageviews.
How Important is Google Analytics to My Site’s Marketing Strategy?
Although many people use Google Analytics, many people still don’t use it. Google Analytics is a free tool you can use to view your site’s traffic stats and where your site’s visitors come from.
Google Analytics is a tool and a useful one at that. This means that it won’t magically make your website successful.
However, if you use this tool in the right way, it can help you increase the amount of traffic you receive. By doing this, you can appeal to more people who are more likely to buy or subscribe to or from your webpage.
Conclusion
Google Analytics is a great tool to use on your website, whether you are a beginner or a seasoned marketer. This is one that can be used to help you take your marketing to another level.
Overall, no matter what level you are at, this is a great tool that can be used in a lot of ways. Google Analytics has a lot to offer you, and the best way to learn is to use it.
If you want to learn more about Google Analytics and search engine marketing, look no further than our expert advice here at Right Here Interactive. We deliver amazing websites, engaging and interactive videos, and highly successful marketing campaigns on salesforce’s pardot and marketing clouds. Call us today and let us work towards boosting your company’s online presence in no time!